I’ve just finished tightening up the range of Subject Tabs that I use, both to make this place easier to navigate, but more importantly to better focus on the kinds of things I want to use Imaginary Eric for. Over the past few days I’ve been chewing over the question, who am I aiming this site at? Is it people in the kids media industry? What about parents? Maybe just anyone with a casual interest in how children consume media? All of the above? I haven’t found the answer yet, but it’s early days.

Another piece of the wider puzzle I’ve started working on is my Twitter account. This is special for two reasons. Firstly, I intend to use it to fire up a combination of daily creative observation and random thoughts that don’t warrant a full-blown blog post. Secondly, I’m designing a hopefully-cool background image, which contains a range of characters and concepts from brands I’ve pitched in the past or currently have in development. This will be my first piece of personal design since launching Imaginary Eric and is intended as an experiment to determine if the look and feel I’m thinking of would work well as a background style here too.

So what’s this website all about? Well, it’s naive of me to start a project as organic as this by reeling off a list of what Imaginary Eric will become, but my biggest aspiration is for this site to become a useful resource of news and commentary, regarding the latest goings-on in the children’s media industry – I love working in it, I love talking about it, but most of all I love to see the magic of children experiencing something that captivates their imagination. My goal is to contribute as much as I can to make this happen.

Yes it’s a broad aim. Yes it’s a challenge. Yes I’m ready to get started – let’s go!