Thanks for this great post! I know Ruby is a girl, but just cause she’s female doesn’t mean the project won’t appeal to boys.

Back before the dawn of time, when I first stared working in children’s media, the pundits and experts used to tell us that there could never be a female protagonist because girls would watch boys but boys would NEVER watch girls. That old adage proved to be false.

We hope boys will enjoy Ruby Skye P.I. as much as girls will. After all, it’s a comedy mystery series — a genre that should appeal to everyone equally.

On the other hand, we know that boys do enjoy a good male protagonist and part of building a transmedia franchise means that we have room to put each of our characters front and centre on different platforms. Hailey, Ruby’s little sister, already has a web series called Hailey Hacks. Don’t be surprised if a book, web series or video game turns up starring Ruby’s pal, Griffin.

Cheers!

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I remember when I graduated, getting an Internship in the U.S. was a mystery to me. Thank you for sharing

I tried to back up the varying opinions with a couple of hastily-found examples, but what I also discovered was the “win at all costs” line was very prevalent in the U.S. but the “everyone’s a winner” approach was a very British thing.

Both sides of the pond agree on child obesity being a problem though

If you haven’t already read it, though, I’d really urge you to read Howard Chudacoff’s book “Children at Play: A History of Play in America.” I recently re-read his first chapter – all about changing social attitudes toward play, and how children always manage in the end to subvert or co-opt adults’ efforts to control or regulate play – and think you might like it. Can post excerpts if you like!