Category Archives: Cross-Platform Content

Ruby Skye P.I.

Mark your calendar, Ruby Skye P.I. is a brand new online detective series for tweens, premiering in October! 15-year-old Ruby is a detective-obsessed mystery solver, always looking for clues involving her friends and neighbors. You can follow her adventures via Twitter, FB and of course the Ruby Skye site. In the meantime, take a peek […]

About.com Readers Choice Winners

I’m shamefully late on writing this, but the winners of the 2010 About.com Readers Choice Awards were recently announced, so Eric and I wanted to extend our congratulations. The category for best website for kids had two great winners – Ziggity Zoom and Disney Digital Books. Take a look here to find out more about […]

A New Approach To Online Safety

This Wednesday, Washington, D.C. hosts the third annual Family Online Safety Institute Conference. Nearly 400 web safety experts from around the world will be attending the event, which aims to address a range of issues children face when they use the internet. What’s most intriguing about this years conference is the new perspective many experts […]

Disney’s Digital Reading Magic

Eric and I were lucky enough to be treated to a sneak preview of Disney Digital Books last week. Just imagine having an interactive library of over 500 Disney stories, both classics and new adventures on your computer, and you’ll be on the right track. I’m not talking about the plain old grayscale Kindle kind […]

Mattel Announces Augmented Reality Avatar Toy Line

The San Diego Comic-Con is in full swing. I’m not there, but all is not lost. By combining all the Tweets, Facebook updates, Flickr streams and RSS feeds I’m getting from there with a little bit of imagination, it’s almost like I got caught smuggling a bunch of fireworks into the San Diego Convention Center […]

More News On The Amanda Project

One of the very first things I blogged about here in January was a new ultra-cross-platform tween brand, set to be released this year called, The Amanda Project. There’s not much to see at that link yet, but keep it handy. I’ve been keeping an eye on press releases from T.A.P creators, Fourth Story Media, […]

Only 8% Of Teens Watch TV Online

Here’s an article I’ve been pondering over for a few days. According to independent researcher Bruce Leichtman, just 8% of teenagers in the U.S. watch television online. My first reaction – nonsense! They’ve got it all wrong. Then I got thinking. Then I got analytical. Then I got realistic. And finally, I got surprised. Granted, […]

Disney XD blasts off!

If you’ve spent some time working in the entertainment biz, chances are you’ve done some brainstorming, hopefully guided by audience research. Many teams begin optimistically, using phrases like, “Wouldn’t it be cool if…” or “What we really need to include is…” but then realities like budget constraints and impending deadlines begin to loom and parts […]

Amanda is…

I’m really excited about this. Fourth Story Media will soon be launching a new brand/book/website/social media extravaganza, named, “The Amanda Project”. Aimed primarily at 12-14 year old girls, but certain to attract older users as well, the idea pushing T.A.P. along is a cross-platform mystery intended to find out one thing – who is Amanda, […]

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