Here’s an article I’ve been pondering over for a few days. According to independent researcher Bruce Leichtman, just 8% of teenagers in the U.S. watch television online. My first reaction – nonsense! They’ve got it all wrong.

Then I got thinking. Then I got analytical. Then I got realistic. And finally, I got surprised.

Granted, there isn’t much clarification in the study as to how long or how often users watch T.V. on the web, but the survey shows a significant amount of teens across the country were questioned. And no matter how you look at it, online viewing numbers are increasing.

This leaves me considering a different conclusion than the one I had so quickly jumped to at first. Am I so wrapped up in the world of cross-platform content that what I consider to be normal viewing habits aren’t normal at all?

I’ve been involved with countless rounds of user testing and focus groups with online content and television shows, but looking back, I can’t honestly say I’ve ever asked the question, “How much T.V. do you watch online?”

The numbers speak for themselves, no matter how unusual they seem to me, but it’s sobering to compare one content medium over another. I’d love to know if people working in games, publishing, online communities or any other type of media have discovered surprising facts that make them look at their work with a different pair of eyes.