Eric and I have been putting together content for this site for a few weeks now, and we’re both amazed by how things have flowed. I’ve surprised myself, both in a good and not-so-good way, and Eric is impressed that I’ve not yet written any “top 10″ lists. I am working on it though.

I’ve just finished tightening up the range of Subject Tabs that I use, both to make this place easier to navigate, but more importantly to better focus on the kinds of things I want to use Imaginary Eric for. Over the past few days I’ve been chewing over the question, who am I aiming this site at? Is it people in the kids media industry? What about parents? Maybe just anyone with a casual interest in how children consume media? All of the above? I haven’t found the answer yet, but it’s early days.

Another piece of the wider puzzle I’ve started working on is my Twitter account. This is special for two reasons. Firstly, I intend to use it to fire up a combination of daily creative observation and random thoughts that don’t warrant a full-blown blog post. Secondly, I’m designing a hopefully-cool background image, which contains a range of characters and concepts from brands I’ve pitched in the past or currently have in development. This will be my first piece of personal design since launching Imaginary Eric and is intended as an experiment to determine if the look and feel I’m thinking of would work well as a background style here too.